When the state of Colorado wanted to increase their vaccination rates, they embarked on a comprehensive advertising campaign — including two new websites, one for the flu vaccine and the other for the MMR vaccine. Our creative partners at Groundwrk completed the designs, then Howard Development & Consulting built the multilingual (English and Spanish) sites.
The websites themselves were relatively straightforward, but what was particularly challenging was the quick turnaround and the need to include multiple stakeholders at the government level. Any change or update also meant replicating it four times — one for each version of the website.
Generally speaking, the larger the client the slower the approvals and the more feedback that needs to be incorporated. However, we were able to work with Groundwrk to expedite the process, iterate quickly, and defer non-essential items until after launch to ensure that their deadlines were met and the campaign was in market.
The websites were up in three weeks. That’s amazing. That includes design and multiple rounds of iteration up to the day before launch. Your guys’ team was awesome in just saying, ‘Cool, we’ll get it to you on this day, ‘just so I could relate that to the client.
